iHeartMedia will air the acclaimed podcast “Inside Psycho” as a 1-hour special adapted from Wondery’s hit podcast throughout the weekend and leading up to Halloween on select iHeartMedia News/Talk radio stations across the country, including 710 WOR New York, 850 KOA Denver, 610 WIOD Miami, 1130 WISN Milwaukee and dozens more.
This marks the first time a made-for-podcast show will air across broadcast radio, introducing podcasts to millions of new listeners. The 1-hour special as well as the entire “Inside Psycho” podcast series is also available on iHeartRadio— iHeartMedia’s free, all-in-one digital music, podcasting and live streaming radio service.
Mark Ramsey’s much-lauded “Inside Psycho” — a detailed look behind the scenes of the making of “Psycho”— is a mix of fact and partial fact, transporting listeners closely into the making of one of the most beloved horror films of all time. The 1-hour special event explores the controversial production of “Psycho” and recounts the terrifying true story of Ed Gein, the real-life inspiration for the film’s villain Norman Bates. It contains untold (and starkly compelling) stories of the film’s major players, including Alfred Hitchcock, Anthony Perkins, and Janet Leigh.
“Wondery has a roster of very engaging podcast content and Inside Psycho is no exception,” said Chris Peterson, Senior Vice President of Podcasting for iHeartMedia. “This brand-new ‘Podcast Meets Broadcast’ special will be the first of many seasonal podcast events across iHeartMedia stations. Almost everyone has heard of the movie ‘Psycho,’ which is why the haunting behind-the-scenes accounts told during this 1-hour podcast special makes for the perfect iHeartRadio podcast-to-radio event debut this Halloween. We couldn’t be more excited to share the Inside Psycho podcast with our millions of radio listeners across the country.”
Earlier this year, Wondery’s original six-part “Inside Psycho” ‘audiographic novel’ was enjoyed by hundreds of thousands on demand. Creator Ramsey is a well-regarded media consultant who works with numerous audio, publishing, and digital brands, including iHeartMedia, Apple, CBS, Bonneville, Sirius XM, U-T San Diego, EA Sports and more.
“I’m thrilled and proud that Wondery is working with iHeartRadio to produce this historic event, the first time a podcast will air on broadcast radio,” said Hernan Lopez, CEO of Wondery.
Additionally, Wondery just released the first episodes of “Inside The Exorcist,” a sequel to “Inside Psycho”—also from Mark Ramsey and available on iHeartRadio. This seven-part uniquely-produced podcast—even more detailed and gory than its predecessor—recounts the inside story of one of the scariest and most important movies of the Twentieth Century. “ITE” debuted on the top 10 in Apple Podcasts.
iHeartRadio, iHeartMedia’s free streaming music radio service with more than 1.4 billion downloads and 100 million registered users, is dedicated to providing an all-in-one listening experience that helps users discover new podcasts alongside their favorite live radio stations, personalities and on-demand music. With iHeartRadio, listeners can enjoy their music and podcasts across more than 100 unique device platforms including in-car, in-home, on wearables, across gaming consoles and more – making their favorite audio content available everywhere they are, on the devices they use most.