Twenty-Twenty Two is the year for superheroes! Spider-Man: No Way Home became second highest-grossing film film domestically. We got an intro to Morbius, and the release of Doctor Strange in the Multiverse of Madness into theaters. Thor, Flash and Black Panther 2 are also set for new releases before the year ends.
USDish got curious: what are each state’s favorite superhero and superhero universe? According to their research most US states preferred DC’s heroes, the country overall enjoys tuning into the Marvel Universe more. Yeah, this is pretty much how I feel as well.
Here are some super findings:
- Although the Marvel Universe is more popular in each state, DC characters reigned supreme across fandoms.
- Deadpool took the #1 spot and was the most popular superhero in a total of 13 states.
- New heroes are saving the day: Hawkeye, Morbius, Aquaman, and Black Widow didn’t show up in the results back in 2019, but now they’re winning hearts all over the US.
- Although DC is based in Burbank, California, the Golden state preferred New York-based Marvel.
To identify each state’s most popular superheroes, they used SEMRush keyword volume data. Once they had our list of 20 superheroes total (10 for DC Universe and 10 for Marvel Universe), they used Google Trends to see which state googled which superhero the most. For each state’s most popular comic book universe, they then analyzed each state on Google Trends to find out which of the comic book universes they googled the most.
Here is the link to the full report: https://www.usdish.com/news/blog/marvel-vs-dc-your-states-favorite-comics/