To celebrate the recent launch of the reimagined CLUE board game, Hasbro, Inc. launched a month-long CLUE murder mystery series on Instagram. This game of CLUE takes place completely on Instagram and needs you – the crime-solving sleuth – on the case to investigate the mysterious death of Boddy Black, but in a whole new way.

The game began March 2nd, detectives across the globe can begin compiling evidence, meet the suspects, immerse themselves in the world of CLUE, and crack the case only on @officialclue. Fans can also catch weekly recaps as the Instagram game unfolds from New York Times Bestselling Author and host of the #1 true crime podcast Crime Junkie, Ashley Flowers (@crimejunkiepodcast).

The CLUE Instagram experience is a four-week long immersive digital murder mystery story featured on @officialclue, which takes the iconic CLUE characters of 2023 – Boddy Black, Miss Scarlett, Colonel Mustard, Mayor Green, Chef White, Solicitor Peacock, and Professor Plum – and transforms them into metahumans through Unreal Engine and motion capture technology. Every day @officialclue will share new evidence, suspect testimonies, witness statements and first-person accounts that draws viewers around the globe through the twists and turns of a refreshed CLUE mystery. CLUE has also partnered with creator of high-performance, luxury supercars McLaren, luxury American fashion brand Halston, and smart home security provider Ring throughout the duration of the murder mystery to integrate iconic real-life brands into the deepening mystery and further ground the timeless CLUE characters in the real world.